Design Off Topic Product

Great product design starts with no.

The easy thing to do for any product development is adding features. Sometimes the features we do implement are as important (if not more) than those we do not. To do this, we need a strategy and backing research to be able to say no to the superfluous and focus on the necessary. Research does not need to be a large effort, and you don’t have to halt work to get it. Here are two strategies to get started.

Design Product

Research Strategy: Lean

Lean UX to me is a method for prioritizing evaluative research over generative research. In the long run, you will have the same research information, but the product will have been delivered dozens of times to the customer already. It sounds like a great win on the surface, but it requires a large commitment on the part of the entire team.

Design Experience Product

Stop Hoarders



I read (listened to) Marie Kondo’s the life-changing magic of tidying up. Marie Kondo’s philosophy can be summed up in two bullets.

  1. Get rid of anything that doesn’t spark joy.
  2. Organize and take good care of the rest.

This book made me think about my home and possessions, but it also got me thinking about products we design.