I am renting camera equipment for an upcoming trip, and I found the user journey to be kind of interesting. I will first detail my journey for renting the equipment, talk about challenges I had with the site, and then talk about how I came up with a pricing model that should enable a new UI design.
I remembered sketching a cool pig and a moon concept years ago, but I couldn’t recall if I had taken a picture of it. I went to my Google photos and started sifting. Then I had the great idea to try searching for the term “Yellow” because I thought it might have been on a yellow sticky note. While I got many great photos with the color yellow, this one was not there. Then, I went out on a limb and tried to search for the term “sketch”. I was shocked at how well Google identified my sketches! There it was, near the bottom. This should tell you how long ago this sketch was created. In fact, Google claims the photo was taken back in September 2011!
It is interesting how sometimes the smallest things can trigger an emotion. Whether it is a word, a phrase, or even just learning something new. It is important in your design copy to use words relevant for your audience.